Zulu Theory

Many regard the Beatles as one of the most prolific bands in music history because they pushed the rock genre forward through exploring uncharted territory not only sonically, but in songwriting and aesthetic. It is for this very reason that rap fans refer to A Tribe Called Quest as the “Hip-Hop Beatles.” With their afrocentric steez and hard-hitting bass-heavy beats, Tribe carved out a niche that was unique and instantly recognizable. Their ability to effortlessly curate jazz samples and couple them with hard backbeats, along with their commitment to breaking “gangster rap” stereotypes make them clear predecessors to hip hop’s most beloved from J Dilla to Pharrell, Kanye West, Chance The Rapper and so many more. From “Low End Theory”, to “Midnight Marauders”, to “The Love Movement” and each album in between, every release from the group has it’s place in the culture as a significant moment in time.The concept for “Zulu Theory” was not to simply mimic the sound of this legendary group, but to capture every nuance and feeling. We employed punchy 1176 analog compression, Pultec EQ low end, Neve preamps, and every tube and transformer signal path we could possibly throw in. By just skimming through a Tribe album, you will soon realize that there is no Tribe sound without the electric piano, or the warm tone of a jazz guitar. You can find these textures throughout all 10 Melodic Loops, including 29 guitar one shots, and 63 keyboard one shots (Electric pianos, Wurlitzer, acoustic piano, and organ). You’ll find that “Zulu Theory” beautifully and authentically recreates the vibe we have all come to love and appreciate from A Tribe Called Quest.